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Social Media Manager (Freelance)

We're an independent coffee shop and bakery looking for a creative, brand-minded Social Media Manager to help shape and grow our online presence.

We're looking for someone with exceptional taste, a strong visual instinct and a genuine understanding of branding — someone who can see beyond individual posts and help build a distinctive, cohesive and recognisable brand output. We are less interested in chasing trends. Rather, we want to create a thoughtful, authentic social presence that reflects the quality, character and atmosphere of our business.

You'll work closely with the owner to refine our brand voice before taking ongoing ownership of our Instagram and TikTok presence.

Responsibilities

Brand Strategy & Creative Direction:

  • Work with the owner to develop and refine our brand voice and positioning on social media platforms.

  • Establish clear content pillars and a consistent creative direction.

  • Help translate the personality and experience of our coffee shop and bakery into engaging, recognisable content

  • Maintain a cohesive aesthetic and tone across our social channels.

Content Planning & Management:

  • Take ownership of our Instagram and TikTok content strategy.

  • Develop creative concepts and curate content that aligns with our brand identity.

  • Post approximately 2–3 social posts per week across Instagram and TikTok, with occasional video content with thoughtful, engaging captions and copy.

  • Schedule and publish approximately 2–3 posts per week, including occasional video content.

  • Review content performance and make considered recommendations for improvement.

Photography & Content Direction:

  • Collaborate with our existing photographer to plan and direct content shoots.

  • Create clear creative briefs and shot lists

  • Select, curate and organise imagery to maintain a consistent visual identity.

  • Identify opportunities for new content around our products, spaces, seasonal offerings and everyday moments.

About You

We're particularly interested in someone who:

  • Has a strong portfolio demonstrating excellent visual taste and creative judgement.

  • Understands how to build a brand identity, not just manage a social media account.

  • Has experience managing Instagram and ideally TikTok for lifestyle, hospitality, food, coffee, design or similarly aesthetic-led brands.

  • Has excellent copywriting skills and a natural instinct for tone of voice.

  • Can work independently, take creative ownership and bring fresh ideas.

  • Is organised, reliable and comfortable managing content calendars and publishing schedules.

  • Values authenticity, storytelling and long-term brand building over short-lived trends.

  • Experience with independent hospitality or premium lifestyle brands would be a particular advantage.

Contract type: Freelance
Monthly budget: £600–£900, depending on experience and agreed scope.
Location: Primarily remote, with occasional visits to our coffee shop and bakery desirable.

We're looking for a long-term creative partner who can understand the world we're building and help bring it to life. If that's you, please send an email to ben@porterbakery.com with the subject line ‘Social Media Manager’, and examples of brands whose identity, creative direction or social presence you've helped develop and/or manage, as well as your availability and expected monthly freelance fee.